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Use of technology to support the
interaction between the physician,
pharmaceutical company, and the detail
representative has grown beyond the traditional
bounds of electronic detailing.
Manhattan Research highlights trends specific to
overall physician adoption, including
utilization, relative channel mix, response
rates, and the competitive landscape specific to
pharmaceutical companies and electronic
detailing vendors.
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Discover drivers and barriers of e-Detailing
adoption
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Learn more about e-Detailing utilization
rates
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Determine the current market
for e-Detailing
Manhattan Research can also
answer the following strategic questions to help
you develop a successful electronic detailing
program:
General Questions About
Electronic Detailing:
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What is electronic detailing?
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How many physicians
participate in edetailing?
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Which types of e-detailing
are most effective?
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Which specialties are most
likely to participate in eDetailing?
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What kind of content should I
include in an edetail?
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How long do physicians spend
on each edetail?
Planning Your Electronic
Detailing Strategy:
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What kind of ROI can I expect
from an edetailing program?
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Do physicians require
incentives in order to participate in
electronic detailing? If so, what kind of
incentive do doctors want?
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Is edetailing acting as a
replacement for pharmaceutical sales
representatives?
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Do no-see physicians
participate in electronic detailing?
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How does electronic sampling
or “esampling” fit in with my edetailing
strategy?
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Are physicians spending less
time with their detail rep as a result of
electronic detailing?
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How does edetailing impact my
sales force?
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How do physicians feel about
reps with pen tablets?
Click here for more information
on the
eDetailing
Research Module.
Read the
Manhattan Research
press release on eDetailing.
Manhattan Research also offers
custom research to identify the impact of your
eDetailing programs with its
eDetailing
Impact Analysis
– click here
for more information or contact
sales@manhattanresearch.com.
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